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So emotional, we hug the block

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Our Bar ATL: Hug The Block 2020

Back in September, we started thinking about what we could do for our community, specifically for all of our unsheltered neighbors here in the Old Fourth Ward (O4W). Business had finally somewhat normalized - at least as much as it could be in 2020 - and we'd seen every day just how badly COVID-19 had affected our displaced neighbors.


However, as a new business with little experience in this kind of endeavor, we weren't sure what exactly we could do. Then we remembered how our own Chef Dee had kickstarted a brown bag lunch program out of Our Bar ATL literally just days after the mayor's shutdown order in March.


We decided to use that as our foundation and after feedback from our staff, patrons, and the community, we partnered with Chef Dee's Misfit Love Mafia to launch our "Hug The Block" initiative and offer hot showers, barber and beautician services, full wardrobes, medical check-ups, nail tech services, and Thanksgiving dinners. We raised nearly $7,000 dollars and received much more in donations of clothing, blankets, care package items, and other necessities to help our neighbors through the coming winter.


On Thanksgiving Eve, 2020, we were able to accommodate over one hundred of our fellow neighbors! These amazing volunteers, donors, and community members gave their time, money, and energy to warmly and fiercely hug the block together.



The "Hug The Block" experience was so rewarding and amazing that we've decided to hug the block again on December 23rd, 2020! We can always use your help, support, and love so please reach out to us at @ourbaratl, info@ourbaratl.com, or https://gf.me/u/yxfq3t!


Date: November 25th, 2020

Shot and Edited by: @surfmilian


5 Comments


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Teo Matiz
Teo Matiz
Apr 06

What makes initiatives like Hug the Block so powerful is that they go beyond a typical event — it’s not just about gathering people, but about реально supporting the community with food, clothing, services, and even just a sense of dignity and connection. Projects like this show how local spaces can become something much bigger than their original purpose when they focus on people and impact . It highlights how shared effort and community involvement can create meaningful change. That same idea of engagement and long-term impact also connects, in a broader sense, to discussions like https://www.gulbene.lv/lv/jaunums/martins-lauva-un-latvijas-basketbola-atbalsta-partneriba-klust-par-gulbenes-buki-basketbola-komandas-atbalstitaju where awareness and collaboration influence outcomes in a completely different field.

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Reading about “Hug the Block” really made me appreciate how much impact local communities can create when people come together for something positive. The energy, love, and unity shown through this event highlight how simple acts of kindness can spark real change. It’s not just about showing up; it’s about giving back, supporting small businesses, and showing love to the neighborhoods that raised us. I think stories like this remind us to invest our time and efforts wisely—whether that means volunteering to help others or finding ways to manage our own responsibilities better. For example, students who pay for assignments online sometimes do it just to free up time to contribute to real-world causes like this. It’s all about balance…

Edited
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